A Career Shaped by Real Work

Professional experience

A track record of supporting businesses and professionals across various industries.

2023 – Present

Executive Assistant & Personal Assistant

Supporting the CEO & President · Remote

• Provide full executive and personal assistant support to the CEO and President, including calendar management, scheduling, flight bookings, hotel coordination, and preparation of Canva proposals and presentations

• Support the PR team with media list building, journalist and outlet research, and media tracking using Qwoted, Muckrack, and CoverageBook

• Manage internal expense tracking and bookkeeping support via QuickBooks Online and Google Sheets — organizing receipts, categorizing transactions, and flagging undocumented expenses for review

• Conducted a full company software subscription audit; identified unused and redundant tools and successfully recovered $2,000–$4,000 in refunds from services paid for 12+ months without active use

• Assisted in researching and drafting website case studies to support the company's content and credibility efforts

• Drafted Standard Operating Procedures (SOPs) to document and standardize key company workflows

• Built and structured an internal company training website to centralize resources and streamline onboarding for new team members

Customer Service Representative

Client-Facing Support & Ticket Management · Remote

• Handled inbound and outbound customer calls using RingCentral, delivering professional and empathetic service on every interaction

• Created and managed support tickets end-to-end, ensuring each issue was properly categorized, prioritized, and resolved within agreed timelines

• Scheduled repair appointments based on customer availability and service urgency, coordinating logistics to ensure a smooth booking process

• Booked field visits into the scheduling system and assigned them to the appropriate service representatives for on-site repair completion

• Conducted regular follow-ups with customers to provide status updates, build trust, and confirm satisfactory resolution before closing tickets

• Coordinated with managers and internal representatives to escalate complex issues and align on appropriate solutions

• Tracked open cases and flagged unresolved or aging tickets to ensure no customer concern was left unattended

Google Ads Manager

Paid Advertising & Lead Generation · Remote

• Assessed existing ad campaigns to identify performance gaps, underperforming keywords, and opportunities for improved targeting and spend efficiency

• Created compelling ad copy tailored to target audiences, focusing on clear messaging and strong calls-to-action designed to generate qualified leads

• Built dedicated landing pages to house ad copy and capture lead information, ensuring a seamless and conversion-optimized experience from click to form submission

• Set up back-end form tracking to identify and record exactly who filled out each form, enabling accurate lead attribution and data integrity

• Managed and refined keyword strategies — including match types, negative keywords, and bid adjustments — to maximize visibility while minimizing wasted spend

• Sent initial outreach emails to incoming leads promptly, establishing first contact and warming them up before endorsing the lead to the client for follow-through

• Endorsed qualified leads to clients with full context and background, ensuring a smooth and professional handoff at every stage of the pipeline

• Maintained and updated a lead tracker to monitor status, follow-up activity, and overall pipeline progress in real time

2020 – 2023

Virtual Assistant & Online Business Support

Multiple Clients · Remote

• Monitored and managed client email inboxes, prioritized correspondence, handled transcription, and performed accurate data entry across multiple accounts simultaneously

• Coordinated virtual meetings via Zoom and managed client scheduling and booking communications using Calendly

• Created branded visual assets in Canva — including logos, social media graphics, ebook covers, marketing freebies, and promotional collateral for service-based businesses

• Built and maintained client websites on GoDaddy and Wix, including landing pages optimized for lead capture and content bookings

• Managed social media accounts across multiple platforms — planned, created, and scheduled content, engaged with followers, and maintained consistent brand voice

• Performed CRM data entry and lead management in HighLevel; conducted warm lead follow-ups via phone and email, and transferred inbound inquiries to relevant team members

• Edited short-form videos using CapCut and Filmora; produced PowerPoint presentations for client pitches and virtual meetings

• Wrote and distributed press releases; conducted research to support client content strategies and project deliverables

• Delivered onboarding and training support for newly hired Virtual Assistants; assisted in developing team policies and procedural documentation

• Provided back-end administrative support including payroll assistance, receipt compilation, and general operations management

Administrative Staff & Recruitment Officer

2019 – 2022

• Processed and coordinated activation licensing documents for Financial Advisors, ensuring timely submission and compliance with internal departmental requirements

• Monitored and followed up on the sales production and licensing status of agents across the team roster

• Facilitated Zoom-based rookie training sessions; maintained attendance records and tracked performance points to ensure program completion

• Designed and published training schedules and team announcements to the company's internal Facebook Group

• Took on team leadership responsibilities — delegated tasks, provided constructive feedback, and ensured timely delivery of group project outputs

• Proactively identified operational bottlenecks and implemented practical solutions to keep workflows running efficiently

• Assisted in the creation and refinement of internal team policies and administrative procedures

PruLife UK

2017 – 2019

Home-Based Tutor

Brisbane School of Distance Education · Australian Family

• Delivered structured home-based tutoring aligned with the Brisbane School of Distance Education curriculum for an Australian family

• Organized and curated printed learning materials tailored to the student's individual learning pace and academic needs

• Planned and executed term activities, maintained accurate academic records, and completed all required school documentation on schedule

• Operated with a high degree of independence and professionalism, building a reliable and trustworthy working relationship with the family

2016 – 2017

Online ESL Teacher

51Talk

• Taught English grammar, vocabulary, and conversational speaking to adult and child learners across beginner to advanced proficiency levels

• •Developed and adapted lesson plans and instructional materials to accommodate diverse learning styles and individual student needs

• •Set and administered progress assessments to measure student development and identify opportunities for improvement

• •Applied positive reinforcement strategies and modified lesson delivery to effectively support students requiring additional guidance

Junior Assistant Chef

2016 – 2017

Kairos Restaurant

• Supported senior chefs with food preparation, sauce production, garnishing, and kitchen operations during live service

• Maintained cleanliness and sanitation standards across all kitchen prep areas, appliances, and equipment

• Contributed to recipe development and participated in menu tastings and flavor evaluation sessions

• Managed ingredient inventory and ensured timely replenishment to meet service demand without disruption